CELEBRATING FASHION REVOLUTION WEEK
19th April – 25th April
Take some time to be conscious of where your clothes are coming from, and who made them.
Ask yourself #whomademyclothes?
From the beginning, Monsoon worked with craftspeople in villages and small communities. It was clear that those communities and craftspeople wanted trade, not aid, to give them sustainable independence. In 1994, The Monsoon Accessorize Trust was founded. Through education, healthcare and income generation projects, the trust continues to help disadvantaged women and children across Asia.
RE-JOICE. REFRESH. RENEW
MANIFESTO
We treasure handmade items because each thread connects us to a unique story.
We believe artisanal products offer a kind of affordable luxury, as no two items are exactly the same.
We believe that handmade pieces create an emotional connection between the maker and the wearer.
We love handmade because it is ‘green’: traditional production uses sustainable materials and very little energy.
We believe age-old analogue traditions offer something the digital age cannot.
We love the ‘perfect imperfections’ that come with every handcrafted product.
We love handcrafted items that reflect colours and textures from Mother Nature.
We believe that unique, handcrafted items have a timeless quality and can be treasured and handed down to the next generation.
We trade with traditional artisans to help safeguard age-old crafts and ethnic identities and create sustainable livelihoods.
PLEDGES … what makes us Monsoon.
SUSTAINABILITY ……. it’s in our DNA.
For SS21, we continue our more considered journey – With over 50% of Monsoon clothing to be made from sustainable fabrics for SS21. Our ‘ Beach’ and our ‘Artisanal Studio’ and ‘Denim’ ranges are crafted using 100% sustainable base cloths. As we are making great progress, we want to delve deeper into the wider journey looking at packaging, our store environment and marketing in ways we want to educate and improve our practices for more considered purchases and a greater compassionate community for our future
From the partners that we work with to the brand activity in-store, and online and social we will be supporting this key story to amplify and position Monsoon’s alignment to this movement and ensure we maximise all sustainable opportunities.
GIVING BACK ……THE MONSOON TRUST
The Monsoon Accessorize Trust supports and empowers individuals from disadvantaged communities across Asia and helps drive sustainable change through a range of education, healthcare and income-generation projects. The trust has donated around 6 million pounds since its inception We want to celebrate this with our community and find ways to support craft and disadvantages. communities as part of our culture
EMPOWERMENT …….. CLOTHES THAT MAKE YOU FEEL GOOD
With colour and craft at the core of our DNA … and with best selling feminine shapes that bring joy to our customer we want to celebrate clothes, home wear and accessories that make you feel good inside and out. We want to reignite the community of monsoon and how we talk to our product and the stories surrounding the craft and creation of our designs and print.
